Internet Business Magic
Resources for readers of the amazing book by Rich Hamilton…


The term is “ecommerce.” It refers to electronic commerce, the process of letting your customers buy online.

It’s a real convenience for both your customer, and for you. Your online “store” is open 24/7, but you sleep while the orders come in. A friend of mine calls it $wiss Money, “Money While I Sleep Soundly!”

You have to accept credit cards

Most online business is done with credit cards. It’s convenient, and the credit card companies have embraced it, protecting their cardholders against fraud. What that means to you is that fradulent purchases will probably be charged back to your account, so you want to be careful about how you do business.

Setting up the programming for your computer to securely take orders online is a daunting task. And can be quite expensive. Luckily, several firms have done the programming for you, and you can use their services to process your orders. We recommend

Your system needs…

There are several ways to “purchase” something online. Before you set up your own store online, I suggest that you buy a few things, from several vendors, online, so you get a feel for how it should work.

Buy Buttons… are the “buy now” buttons you place on a product page. Your customer clicks the button, and the purchasing process begins.

Shopping carts… are used for bigger online operations where you might expect a customer to buy more than one item. In this case, the buy button adds the item to the shopping cart and asks the customer if they want to complete the purchase (“check out”) or continue shopping. With a shopping cart, your customer may buy one item, or a whole “list” of your products, in one transaction. is even designed to suggest or “upsell” your customer by adding related items to the cart when a selection is made. The quantity is listed as zero, but the customer can decide to add the additional item or items by changing the zero to the desired quantity.

Storefronts… are online databases where you load your inventory list, photographs, pricing, etc.. Then your customer can “search” the database to find relevant items and make purchasing decisions.

With a storefront, you don’t need to design a page for each item you sell. It’s stored in the database, and a computer program “serves” a page with the relevant data to your customer as needed.

Storefronts are great for larger operations with many items that need to be maintained. It’s easier to maintain the data, and it’s easier for customers to search for your products.

Businesses offering a limited number of products or service will be well served to simply create pages as needed for each product.

Free shopping carts are worth what you pay for them… not much! will make marketing work for you.

Here are some great resources for credit services, shopping carts, etc.: This super dooper shopping cart includes upselling capability, ad tracking, autoresponders, email list management, and more.

United Bank Card System is the dynamite credit card processing service that will get your money through your website and put it in the bank.

It’s just another channel

Remember, the internet is just another channel. Let your customers buy from you any way they want.

With my software business, I posted an order form online that customers could print out and fax or mail to me to place an order. (Some folks get confused by the online ordering process.) I also accept phone calls at a toll-free 800 number. I hardly pay anything for my toll-free numbers… check it out at Here you’ll find out how to get cheap long distance phone service including toll free numbers for offline marketing.